DON’T F#%K IT UP!

Branding / Identity Design

Don’t F#%K It Up is a Low Impact Ale, brewed with a 100% base malt of AZ-grown & malted barley from Sinagua Malt, malted Sonora White Wheat from Grain R&D, and fermented on AZ wildflower honey. This AZ centric beer is about supporting and sustaining the life of local honey bees and conserving the state's most important water ways in every glass.

What originally started as simply an idea for a statement: “Don’t F#%k Up the beautiful AZ Wilderness”, soon became apparent that the core of this message, is everything that Arizona Wilderness Brewing Co. stands for. Soon the team decided to brew a beer with this namesake, and I was approached not only to help give this beer an identity, but to help turn Don’t F#%k It Up into a living, breathing, brand of its own.

The focus here was for the identity to simply be big, bold and straight forward.

Don't F#$K IT UP 1 Color
Don't F#$K IT UP Inversed

Style Guide

Primary Colors

Primary

Secondary Colors

Secondary

Typeface

Secondary
Don't F#$K IT UP 1 Color

Alternate Identity Design

Don't F#$K IT UP 1 Color
Don't F#$K IT UP Inversed
Don't F#$K IT UP 1 Color
Don't F#$K IT UP Inversed