Arizona Wilderness Brewing Company was created to celebrate hand crafted, artisanal beers that are inspired by the beautiful and diverse state of Arizona. In 2014, craft beer in Arizona was in it's infancy. The few breweries that existed, consisted more of cranking out the same 5-6 beers year round and never adventuring into new territory palate wise. Founder Jonathon Buford and Patrick Ware wanted to create a brewery as diverse as the natural beauty found in the state of Arizona. I have been working with Arizona Wilderness since day one, building and growing their branding. Within their first year of operation, they were named the "Best New Brewery In The World" by ratebeer.com, and have since expanded to a separate Sour and Barrel Aging Facility, and a new Downtown Phoenix Beer Garden.
Their main idendity design, though it has evolved a bit over time, still remains anchored around the shape, which is inspired by the many Wilderness Region Signs found around the country at National Parks and Wilderness Monuments.