I worked with Adscend Media for nearly five years, in a market I never even realized existed before. Adscend Media is an Ad Network, that also provides monetization solutions for websites and, now, apps. It began as a two person operation and ran that way for the first four years of it's existence. At the time, their main monetization solution was something called Content Locking. Essentially a way to require viewers/users to complete an ad offer of some sort before they can access the remainder of the content they were looking for. The online ad world moves quickly though, and content locking soon became a thing of the past. This is where changes to try to grow Adscend Media were made, and I was brought onto the team as their sole Designer, and technically speaking their Art Director.
Though the company had already been around for a few years, we were for the most part starting from scratch. First we began by designing and deploying a new Monetization Solution called an Offer Wall. Then we began to shift focus to the brand itself. I spearheaded a rebrand of the original brand identity and website, and also pioneered to revamp the messaging and positioning of the company itself into that of the Rewarded Ad Space.
When I joined the team, Adscend Media's online prescence was extremely outdated and the messaging was over all confusing. I began this project with basic wireframes, while I worked with the CEO and CTO of Adscend Media to better establish clear and concise messaging for what Adscend Media's services actually were.
For members who were approved, access to the Adscend Media Publisher Dashboard was granted. The dashboard contained all the information you would need to set up a monetization solution on your website or app. Much like the original website, the dashboard was also in need of a complete UI overhaul. This was no small feat as the dashboard itself was massive, and our small team still needed to work on other projects to continue to bring in revenue. Below is an example of what one of our Publishers would see upon logging in, including over all stats, earnings and revenue, as well as some of our featured offers.
One of the biggest challenges with redesigning the Publisher Dashboard was the offer search page. At any given point there was easily thousands of offers available. We had to include robust search options, as well as about 20 different options that could be displayed for each offer.
The Publisher Dashboard was also the place to set up any of our Monetization solutions. During the entire redesign I simplified the process to be general information and options, customization, then finally integration instructions.
The Offer Wall on the web consists of a direct iframe integration, or it can also be implemented via an API, or SDK for mobile apps. The general premise is that users come to an Offer Wall in order to earn Points which they can use to earn rewards. The Offer Wall provides users with a varieties of ad offers with different requirements, which are listed in the top header. The initial homepage also give users a view of all offers in a single place if they are not sure what category they would like to choose.
One of the biggest integrations to the Offer Wall, was the addition of Market Research offers. Users would first create a profile based on general information Market Researches look for. Once completed, they would then receive Market Research specific offers that they previously did not have access to.
We kept a consistent style of overlays for other sections of the the Offer Wall. Including an overlay which shows additional offer information to the user, as well as the support panel.
The Offer Wall was built with mobile responsiveness in mind. Integrated via web view, or via SDK if you were to run it in a mobile app.