Arizona Wilderness Brewing Co.

Branding / Identity Design

Photo taken by founder and owner Jonathon Buford.

Wilderness Inspired Ales and Lagers

Arizona Wilderness Brewing Company was created to celebrate hand crafted, artisanal beers that are inspired by the beautiful and diverse state of Arizona. In 2014, craft beer in Arizona was in it's infancy. The few breweries that existed, consisted more of cranking out the same 5-6 beers year round and never adventuring into new territory palate wise. Founder Jonathon Buford and Patrick Ware wanted to create a brewery as diverse as the natural beauty found in the state of Arizona. I have been working with Arizona Wilderness since day one, building and growing their brand. Within their first year of operation, they were named the "Best New Brewery In The World" by, and have since expanded to a separate Sour and Barrel Aging Facility, and a new Downtown Phoenix Beer Garden.

Their main idendity design, though it has evolved a bit over time, still remains anchored around the shape, which is inspired by the many Wilderness Region Signs found around the country at National Parks and Wilderness Monuments.

Arizona Wilderness Brewing Co. DTPHX
Arizona Wilderness Brewing Co. Alternate Logo

Individual Beer Identity Designs

Over the last six years, I have helped create over 130 individual beer identities for Arizona Wilderness Brewing Co. Our goal from the very beginning, was to be able to give each different beer an identity that could stand on it's own, separate from the main brand. Below are some of my personal favorite designs.

Local Citrus Series
Babo Belgian Blonde
Barelywine Barleywine
Bear Wallow Berliner Weiss
Biere de Wassail
Big Horn Triple Ipa
Brutal Nature
Camp Coolship
Chef Inspired Series
Chocolate Bunny
Coffee Black Whiskey Neat
Cold Fashioned
Dirty Hop Water
Estrella Pale Ale
Fernet About It
Foraging Series
Hellsgate Helles
La Ciudad IPA
Lead Jam
Love It Like It's Yours
March For Orange IPA
Muirs Mure
Old Growth Forest Series
Picket Post Pils
Refuge IPA
Region Sauvage d'Arizona
Sangio Cerveza
Shades of Citrus
Skull Valley
Sonora White
The New Brood
Tropical Storm
Watermelon Gose
White Canyon Blonde Stout
Woolsey the Wild