I’m David Rojo, a designer and illustrator based in Austin, Texas.
Over the past 15 years I have worked in a large variety of design roles. From print production and publishing, to identity design / branding, web design and UI/UX design for digital products.
I believe good design requires an understanding not only of your target audience / end users, but also the requirements and goals of the business and stake holders. I approach projects empathetically, with curiousity, and with a healthy amount of enthusiastic skeptism. I believe design is collaborative and iterative, and while my goal is to solve communication and user experience problems, it is not best done alone. So I strive to also be a facilitator for everyone involved.
Currently I am working as a freelance Designer and Art Director with an emphasis in the craft beer industry. The grand majority of my projects are from repeat clients, some of which I have been working with for close to a decade.
Outside of design, you can catch me creating music which is probably not fit for human consumption. In the pre-Covid19 world, you would also find me at local Heavy Metal shows or traveling as much as possible.