David Rojo. Product leader Multi-discplinary designer Front-end developer Vector illustrator
Human centered design. Off-center differentiation.
Select Work
- Case Studies
- Product Design
- Design Systems
- Front-End
Rebuilding an Industry-First Radiology Company for Growth.
Let's get to the nitty gritty.
My name is David Rojo(rroh-hoh). I'm a multidisciplinary designer, illustrator, and
developer
with the heart of an artist, the logic of an engineer, and the speed of a mongoose. I am a sucker
for good branding, micro-interactions, and understanding how everything works under the hood.
I have spent most of my career working with start-ups and small independent companies. I excel at
building zero-to-one products by understanding business objectives, operations, and discovering user
pain points. As
a founding designer, I get my hands dirty, doing whatever it takes to position products and companies
for growth through research, testing, experimentation, differentiation, and operational improvements.
Currently, I lead all product and design initiatives at a med-tech startup that is changing the standard
of care in dental radiology. I also moonlight in the adult beverage industry,
leveraging illustration to create distinctive brands, packaging, and merchandise.
- From ideation to production, I own the whole road.
- Product Leadership: I research, discover, and plan what's actually worth building ensuring time isn't wasted on endeavors that don't improve the user experience or business outcomes.
- Design Systems: Establishing a system ensures your experience remains consistent and eliminates drift. I create rules and build libraries that work on any framework.
- Product Design: From rapid functional prototypes to MVP. I design, test, and build polished interfaces that remove user friction, feel great to use, and positively impact revenue.
- Front-End Engineering: I learned to code before AI became mainstream. While I learned the full stack, I specialize in front-end development, ensuring the minute details are not overlooked.
- Identity & Branding: I love helping young companies grow! I create identities and consistent visual languages that help you carve out your reputation and space in the market.
- Vector Illustration: Style agnostic and scalable. I bring ideas to life that translate perfectly for merchandising.
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